I’ve already owned (and still do) lot of e.l.f. makeup products, but I rarely reviewed them. That’s why I decided to break my habit and start reviewing e.l.f. Cosmetics. It is a really affordable drugstore brand that has a few makeup gems hidden in there. We’ll start with their HD Lifting Concealer because concealers are generally a hit or a miss for my blemish filled face and I was really curious will this $3 concealer become my super cheap daily concealer.
If you haven’t already, check out e.l.f. Cosmetics official site here.
Also, you can visit the official sub-site for this concealer here. It has been around for a long time, so that must mean it is good, right?
Here is what e.l.f. has to say about it:
This HD lifting concealer gives you lightweight, skin firming, all-day coverage. Easily conceal any blemish or discoloration with this easy-to-blend formula. It’s infused with vitamin C, green tea, and mulberry to help soothe, and improve skin texture.
If you’ve clicked the link then you know that it comes in three shades – Fair, Light, and Medium. There is, unfortunately, no option for dark-skinned ladies. Once upon a time, there were also shades called Brightening, Balancing and Adjusting but it seems that e.l.f. decided to discontinue them. It’s too bad since I would love to try the Brightening one if they ever return it to their ensemble.
I bought mine in Fair because I usually go for the lightest (or, exceptionally, second lightest) shade.
Let’s see how it performed.
e.l.f. HD Lifting Concealer, Fair
Packaging - 9/10
Formula & Pigmentation - 7/10
Longevity - 6/10
Price - 10/10
- Cruelty-free and vegan
- Lightweight formula
- Natural finish
- Only three shades available
- Won’t cover bigger blemishes
The packaging is very simple and elegant. I love it when companies keep their packaging sleek. The simple twist-off black cap closes securely. There is nothing written on the packaging itself except the e.l.f logo and a little sticker on the bottom that reads the name of the shade.
It has a regular doe foot applicator. I know that this is not the most luxurious packaging, but I really like it. It doesn’t feel cheap in your hand.
When the cap is closed all the way, it actually isn’t aligned with the bottle. Yes, that bothers me and will probably bother a few of you. That’s why I don’t actually close it tightly, but rather close it just enough to be safe and so that it aligns with the bottle. If you are not bothered with asymmetry, you can forget that I ever wrote this paragraph.
For those of you who find the image above unreadable, I listed the ingredients below:
Water (Aqua), Paraffinum Liquidum (Mineral Oil), Isododecane, Tridecyl Trimellitate, Glycerin, Talc, Cyclopentasiloxane, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Cyclohexasiloxane, Sorbitan Olivate, Magnesium Stearate, Magnesium Sulfate, Boron Nitride, Disteardimonium Hectorite, Silica Dimethyl Silylate, Tocopheryl Acetate (Ve), Magnesium Ascorbyl Phosphate (Vc), Camellia Sinensis Leaf Extract, Morus Alba Fruit Extract, Phenoxyethanol, Ethylhexylglycerin, Methylisothiazolinone
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Blue 1 Lake (CI 42090), Chromium Oxide Greens (CI 77288), Ultramarines (CI 77007)
Formula & Pigmentation
This concealer looked really light in the bottle which is expected for a shade called Fair. Well, I wouldn’t even mind it being too fair because I would mix it with something darker eventually.
What I do mind and what I can’t get past is the fact that this concealer oxidizes. I hate that! I hate it when my foundation oxidizes and I definitely hate it, even more, when my concealer oxidizes because that means that the dark spots I just covered will become even darker. It is especially true when the concealer in question is supposed to brighten your skin. So be warned – Fair is actually not so fair on your skin.
Luckily, I found a different use for this concealer. I use it almost like a “pre-foundation” because of its nourishing ingredients and the fact that it reduces redness and minimizes the work for my actual foundation is just an added bonus. I would not use this to highlight (or lift, how e.l.f. likes to say it) my under-eye area because that would make no sense being so close to my actual skin color.
On the other hand, pigmentation (or coverage) is also disputable. I noticed that some of you hate the fact that it is not a full coverage concealer and that it can disappear if blending too heavy. Others are in love with how it feels lightweight and how it won’t crease for hours.
What I’m trying to say is that you can’t please everyone. Obviously, if you are looking for something natural that won’t cake, you will have to compromise with the pigmentation.
Personally, I prefer the fact that this concealer decided to opt for natural and lightweight instead of cakey and full-coverage. It’s far from the fact that my skin is perfect; it’s just that I would rather have a visible pimple here and there than to feel like my face can’t breathe at all.
Another bonus is that this concealer is so easy to blend. You won’t have to worry about transitions and looking like you are wearing patchy foundation when you try to spot conceal.
Overall, this concealer gets a passing grade from me, but I would still do some tweaks to this formula.
This is not full coverage (which I prefer) and won’t last all day. The good thing is that whereas some concealers make you look like a cakey, creasy mess when the day is over, this concealer fades away very nicely. Your dark circles might show through a little more than they did in the morning, but that’s it. It’s more like you can’t tell there was ever anything there at all to begin with… which is better than the alternative.
If we’re talking numbers, it will start to slightly fade after about three hours of wear, but again that totally depends on your skin type, application technique and whether you set it with powder/spray or not.
Overall, I can’t grade this concealer too high in this section since I prefer my concealers to last all day. Then again, I don’t even use it as a spot coverage so I’m kinda okay with it.
Here is how it looks right after it is applied. See how dewy it is.
After only 15 minutes, the oxidization will start. Once it oxidizes it doesn’t have that pink tint, but actually turns beige/orange. Here is how it looks once it oxidizes. I realize that some skin tones will prefer this look over the pinkish undertones, but I’m not one of them.
I’ve already hinted in the beginning how affordable this concealer really is. Now for the shopping deets – you can buy it at e.l.f. official site here for ONLY $3.
It is also available on Amazon (the price varies depending on the seller) so just click on the name of wanted shade:
The third option of buying this concealer online that I would recommend is visiting the Ulta website here.